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Beauty Industry

Tati Beauty To Launch Oct 25

YouTuber Tati Westbrook, founder of supplement company Halo Beauty, is launching a cosmetics brand.

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By: Marie Redding

Senior Editor, Rodman Media


Tati Westbrook has announced that her new cosmetics brand, Tati Beauty, will launch October 25, 10 am PST on the brand’s website. 

The first product to launch will be a 24-pan eyeshadow palette — and an Instagram post describes it as “Textured Neutrals Vol. 1 – 4 Textures, 6 Tones…” The palette features pretty earth-toned eyeshadows, with several glittery shades.

The packaging looks black, and the Tati Beauty logo is gold, in the few photos of the collection that have been released.

Westbrook is a star on YouTube, and first became a beauty entrepreneur with the launch of her beauty supplements, Halo Beauty. 

See Westbrook’s video below.   

Photo via Instagram/TatiBeauty

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